financial confidence, finally 💛
A community for women to talk openly about money, build financial knowledge, and use money as a tool to create the life you want.
Let's start feeling better about money, together.
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@financeisfem
Learn about Money
Get approachable, practical financial education that helps you understand your options, from spending and saving to investing and planning ahead.
Talk about Money
Have honest, judgment-free conversations about the money stuff we don't talk about enough: anxiety, relationships, goals, mistakes, and everything in between.
Grow Together
Connect with women asking the same questions, learn from each other, and build the confidence to make decisions that work for your life.
Why We Built This
you're not bad with money.
you've just never had a place to figure it out
No one taught us this in school. So we piece it together advice from friends, Instagram influencers, and random Google searches, hoping we're doing it right. All while comparing ourselves to everyone else's highlight reel.
Sound familiar?
"I have no idea where to start."
"I'll deal with it once I'm making more money."
"How is everyone else affording this?"
"Is she really going to Europe again?!"
You're not alone.
In our own survey, 64% of women told us they didn't know where to start - and 76% said money left them feeling avoidant, overwhelmed, anxious, or ashamed.
So we built Finance is Feminine: the place where that finally changes.
You might be:
Investing for the first time
Planning your dream euro summer vaca
Negotiating your next raise
Getting engaged or planning a wedding
Saving for your first home
Building wealth for the long haul
Or just trying to get your finances a little more organized
How you'd like your finances to feel:
Spending on what you love, without the guilt spiral
Peace of mind, knowing your money is under control
Making decisions, big or small, without second-guessing yourself
Having a plan that feels right to you
Letting go of your money anxiety, so you can focus on everything else
Our Philosophy
when your vision leads, wealth follows
Money is a tool for building the life you want
There's no universal rulebook, no single 'right' way to manage your finances. Yours might mean keeping your morning latte (every morning), traveling more, or finally starting to invest. Whatever it is, it's yours to define.
Building wealth starts with getting clear on the lifestyle you actually want.
From there, the way you spend your money should reflect your priorities, not dictate them. Real wealth isn't about following strict rules. It's about using your money intentionally to create more freedom, more choice, and more of what matters to you.
Your financial journey is uniquely personal, but you don't have to figure it out alone.
Why Community Is Our Priority
finances are easier when we talk about them
"wait, you feel that too?"
We talk about everything: careers, relationships, goals, big life changes. So why not money?
Normalizing these kinds of conversations helps us feel a little less in the dark. It's where we see our own experiences reflected in someone else’s and realize we’re not alone.
So we’re building more than a place to learn about money. We’re building a community where women can be open, honest, and supported through the ups and downs of their financial journeys.
Offerings
let's get you started
Learn, connect, and grow: Start wherever feels most useful to you
The Nest Egg
The best free resources, minus the guesswork.
No more doom-scrolling for financial advice, or wondering if what you found is even factual.
It's our hand-picked collection of resources actually worth your time. We provide a clear starting point for jumping into any financial topic, so you can learn on your own time and build real confidence with your finances.
Free for all community members.
Community & Events
Where the honest money talk happens.
From educational money nights (think Investing & Aperol) to cafe crawls with no agenda at all, this is where our community actually gets together to connect, talk about money, and have fun!
Come ask the question you've been too embarrassed to ask, swap notes with women right there with you, and leave with more than you came with.
Join our community to hear about upcoming events near you.
Investing Cohort
Learn how investing actually works, wherever you're starting from.
A 6-week guided workshop to help you finally put your hard-earned money to work (even when you're off the clock!). Free for the initial pilot group.
Six weeks from now, you could have an investing plan aligned with your goals, real answers to the questions you've been sitting on, and a tight-knit community in your corner.
The sooner you start, the more time compound growth has to work in your favor. Save your spot now, and thank us later.
By Women, For Women
meet our team
We started Finance is Feminine because we felt the gap ourselves.
Even as capable, driven women with supportive circles, we had nowhere honest to talk about money, and we kept hearing the same questions from the women around us. So we are building the space we wish we'd had.
Sara Rossi
Co-Founder, Head of Brand & Community Growth
Favorite quote: "Decisions become easy to make when you base them around the person you want to be rather than the person that you are now."
Wendy McBroom
Co-Founder, Head of Financial Wellness & Experience
Favorite finance quote: “Money is a tool. What you build with it is up to you.”
Founded in San Diego, California
2026
Frequently Asked Questions
What you need to know before joining.
Not at all. Our in-person events are San Diego-based for now, but The Nest Egg, the online resources, and the community itself are open to you wherever you are.
The Nest Egg resource guide, first invites to our events and workshops, and a group of women asking the same money questions you are. Let's start feeling better about money, together.
Absolutely! That's exactly who we built this for. Whether you're just starting to pay attention to your finances or looking to go deeper, there's no "right" starting point here.
No. This is curated, vetted education and peer support, not personalized financial or investment advice. For decisions specific to your situation, we always recommend talking to a licensed professional.
become a founding member 💛
Founding members get exclusive (free!) resources, financial tips, first access to workshops and pilot programs.
© Finance is Feminine · Founded in San Diego, 2026
For educational purposes only, not financial advice.
